but first, mom.
Making it easy to gift Mom well this Holiday Season
Holiday Season Gifts She'll Love Forever
GIFTING COMFORT AND SUPPORT
- For moms expecting and postpartum, alike, these gifts will melt her stress away.
CURATED GIFTS
FOR HER
We mean it when we say, "but first, mom."
Carefully curated, these gifts ensure you're gifting her more than just another holiday gift.
You're honoring her time and energy with support and confidence as she enters motherhood.
She would love this...
The miracle of motherhood is never lost on us.
gifting her is both a big responsibility and a privilege.
You've found it. gift her boldly.
OUR WORLD STARTS AND NEVER ENDS WITH MOM
Our gifts show you understand what she really wants and needs, while insisting she prioritize herself so she can be at her best.
MISSION-DRIVEN
WOMEN-OWNED
We're making the future of pregnancy, birth and postpartum better for moms. By shopping with us, you're doing that, too.
ENDURING THE MOTHERHOOD JOURNEY
Designed for the endurance of motherhood, our pre-packed hospital birth bags, diaper backpacks, postpartum kits, and underwear are designed to last.